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ShopHER is the retail pop up incubator program for women entrepreneurs sponsored by the DC

ShopHER is supported by the DC Women’s Business Center, the MD Women’s Business Center, the National Community Reinvestment Coalition, Small Business Administration, Union Station and Ashkenazy Realty.


  The Women's Business Center mission is to empower women entrepreneurs to build resilient and successful businesses, strengthen their community’s economy, and create wealth for their families.

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Globally inspired and ethically sourced fashion, jewelry and home textile design studio, with an Indonesian flair.

Candid Almond

Feminist and protest art for your home, body, and friends.

Sistah Sowouls Matter

The home of statement jewelry and apparel, vibrant neckpieces, earrings, and accessories.


Gabrielle Ginger

Accessories for living.


A contemporary women’s boutique.


A lifestyle and apparel brand offering unique and colorful handmade clothing, jewelry, and home goods from the African continent.

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Janvier Flare

Since Janvier Flare launched in 2021, Janvier Flare has built a reputation for designing products of the finest quality. We pride ourselves on using only local, organic ingredients. 

Mutani's Pocket

Mutani’s Pocket is an online marketplace that sells unique, limited-edition crafts from East Africa.  

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Shea Yaleen

Pure plant based shea butter body care products that generate living wage jobs for women in Ghana.


Cashmere items created by women in Mongolia, supporting their livelihoods.

UncleDave's Kettle Korn

Popcorn with a secret blend of sugar, salt, premium corn kernels, and 100% corn oil.

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The Elm Shop

Accessories, bags, clothing, jewelry, masks, and more.

Oasis Soul Scent Co.

Luxuriously scented candles and home & body treats with natural ingredients and lasting fragrances inspired by soulful music.


Handmade crochet and curated artisan gifts from Latin America.

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 Legacy Quilts and Art 

Textile art from reclaimed denim and other recycled fabric.

Bermuda Triangle

Vintage Clothing.

Yul d'Uz

  Women's outerwear and pillowcases using a traditional, handmade Central Asian material from Uzbekistan.


ShopHER’s objective is to cultivate retail entrepreneurship and reduce the obstacles that prevent the creation of successful businesses.  It is specifically designed for women-owned small businesses that were hurt by the COVID pandemic and are seeking to re-establish their retail operations. By providing these companies with business counseling services and rent abatement, ShopHER will help them generate revenue and achieve stability with the goal of returning to their own retail space.


Women entrepreneurs have great potential for spurring economic growth. Do you know that women business owners are less likely to seek business loans than male business owners and they ask for significantly less funding for their business than men?  With access to greater financial and educational resources, women-owned businesses can add more jobs and be instrumental in spurring economic growth in the DC Region.


Come Visit Us!

Union Station 50 Massachusetts Ave NE,

Washington, DC 20002

Monday Closed

Tuesday 11am-6pm

Wednesday 11am-6pm

Thursday 11am-6pm

Friday  11am-6pm

Saturday 11am-5pm

Sunday    11am-5pm

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